ADD ONS

Turn your static header into a dynamic one. Using Flash technology Prop Data will bring your website header to life by including a series of moving text and images. This add-on will create attention, make your website stand out even more from your competitors and help engage your website visitors.

This module will enable you to list Commercial & Industrial For Sale and To Let properties on your website. Once the module is activated, you will be able to data capture or feed Commercial listing data directly into the back-end Listing Management System. All website features and facilities, outlined in this proposal, will also be available for these listings.

This module will enable you to list New Developments For Sale on your website. Once the module is activated, you will be able to data capture New Development listing data directly into the back-end Listing Management System. All website features and facilities, outlined in this proposal, will also be available for these listings.

Improve your search engine rankings for a particular suburb or geographic region with a Location Landing Page, which will include a location profile, map, attractions, latest listings, and local branch contact details. The page will be located on a location specific url, such as www.yourcompanyname.co.za/location and the content will be specifically optimised for keywords and phrases relevant to that particular suburb or geographic region.

You have the option of inserting additional content pages to the website (such as Franchise Opportunities, Careers, Corporate Social Responsibility etc..) under the About Us section. You will be able to update the page's content from the back-end Content Management System in real time. The new content page will be found as a sub-navigation in the About Us section and include a page heading, image with caption, body of text, and a bookmark and share facility.

Don't have the time, or can't find the words for your website content? Let Prop Data's copywriters go to work for you and provide you with professionally written content that clearly communicate's your marketing message and is search engine optimised.

The Real Estate Website Management System can be integrated with most online listing management systems. Our XML Web Service enables 3rd party systems to feed branch, agent and listing data directly to the Real Estate Website Management System via an XML data feed.

Need to import your current mailing list into the Real Estate Website Management System? Simply provide Prop Data with the subscriber's name, surname, category (eg. Buyer, seller, tenant etc...) and associated branch, in Excel or any other CSV format, and we will import your mailing list into the Real Estate Website Management.

Prop Data will register or transfer and host any additional .co.za domain on your behalf and either point it to your website or park it.

Prop Data will setup and host additional domain email boxes with up to 100MB storage, virus protection and spam filtering. Prop Data's Web Mail service will enable you to access your email account for any computer with an internet connection, at any time, using a web browser.

Search Engine Optimisation (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" or "organic" search results. Typically, the higher a site ranks in the search engine results, the more visits it will receive from the search engine. By using specialised word tracking software, Prop Data will research and identify website specific keywords and phrases, and optimise your website's content and URL's to target those key phrases. On a monthly basis Prop Data will track, analyse and report on your website's traffic and search engine rank (i.e. the page and position your website is ranked for each optimised keyword and phrase) and make recommendations on how to improve your results.

Google AdWords is a pay-per-click online advertising campaign that allows you to sponsor specific keywords and phrases, relevant to your business, it's services and geographic location, and display text ads in the Google Search Results. When visitors search a sponsored keyword / phrase on Google, your text ad will appear on the top or right of the search results. So clients are finding you where and when they are looking for your services! You choose your keywords, region and advertising budget and only pay when a visitor actually clicks on your text ad and visits your website.

Make it easier for client's to find your business online with Prop Data's Local Search Marketing Service. Prop Data will manually register your business details on a selection of free local and international online business directories and map search facilities for the purpose of expanding your reach, generating leads and driving traffic to your website. Typical local search queries include not only information about "what" the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also "where" information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Your branch details will be listed on the following directories:

Maximize your online exposure by promoting your listings on high-traffic property portals. When you list a property on the Real Estate Website Management System, you will be given the option to select the property portal/s you wish to promote the listing on. Prop Data's Property Portal Listing Service will then send the listing data, via XML data feed, to the selected portals with the click of a mouse.

An Online Press Release is a form of Internet Marketing that adds newsworthy content to your website, compliments your Search Engine Optimisation efforts, improves your search engine rankings and ultimately drives more traffic to your website. Prop Data's copywriters will gather information on your company and the topic of choice, create a professional newsworthy article, research relevant SEO keywords and then weave those keywords into the article. The article will be published on your website and blog. The article will also be sent via email to all active subscribers in your mailing list, major local and national newsrooms and distributed on the web via PRweb.com. The day your press release is published you will receive a link to a report on PRweb.com that tracks and measures your articles performance in real time.

Start a conversation with your clients and prospects. Discuss relevant issues such as; property valuations, market conditions, new property laws, marketing strategies, community issues and finance; to name but a few. Provide your clients with your expert opinion and allow them to share theirs. The blog will enable you to post topics with relevant images and links. Users will be able to comment on your blog and even subscribe to it. Prop Data will setup a WordPress Blog on your behalf, skin the blog with a custom-designed theme to reflect your corporate identity and drive high-quality traffic to and from your website.

Twitter is a real-time information network powered by real people all around the world that lets you share and discover what's happening now. Enable prospective buyers and tenants to follow your tweets on Twitter and keep up-to-date with what's happening with your company or branch. Prop Data will setup a Twitter account on your behalf, skin the page to reflect your corporate identity and employing the Twitter API, automatically post a summary description of a new property listing, news article or email newsletter on your Twitter page with a direct link back to that specific page on your website. A Twitter page will expand your company's reach, engage prospective clients on a social media channel of their choice and drive high-quality traffic to and from your website.

Personalize your corporate email stationery template with a personal sign-off, contact details and photograph.

Permission based email marketing is a form of direct marketing which uses electronic mail as a means of mass communicating commercial messages to your target market. This cost-effective form of Internet marketing allows you to send highly targeted and personalized messages to specific segments of your mailing list. Prop Data will design, develop and distribute a promotional email to all active members of your mailing list and provide you with a detailed report on the email campaign's effectiveness. The report will measure the number of recipients, views, bounce-backs, click-through's and unsubscribe's.